Research & Data Services
We specialize in tourism research that helps you decide what comes next.
Symphony Tourism Services supports tourism businesses, destination management organizations and communities with research that informs strategic decisions. We help you understand your visitors, refine your marketing priorities and establish a clear direction.
Whether you are identifying priority markets, assessing seasonal trends, demonstrating tourism’s contribution or making better use of existing information, we work with you to define your research objectives, interpret the findings and develop practical recommendations.
Destination Management Organizations
Turn visitor insights into marketing and destination decisions.
Understand your visitor markets, assess seasonal patterns, track tourism performance, and communicate findings to your board, partners and stakeholders.
We’ll help you answer:
“Which markets should we prioritize, and what evidence supports that decision?”
Communities and Local Governments
Understand tourism activity and its contribution to your community, identify opportunities, and bring relevant evidence into planning, funding discussions and presentations to Council.
Build an evidence base for planning and investment.
We’ll help you answer:
“What information do we need to guide tourism priorities and explain their value to our community?”
Tourism Businesses and Operators
Understand your customers and focus your efforts.
Identify where your customers come from, explore audiences that align with your products, and use the findings to guide marketing, experiences, business modelling, and seasonal planning.
We’ll help you answer:
“Which customers should we focus on when promoting our quieter months?”
Services Offered
Visitation Analysis
Go deeper than just looking at the volume of visitors, learn more about seasonal, quarterly and monthly patterns. As well as understanding how frequently visitors are returning, who is staying overnight vs stopping by for the day, what other locations are they visiting, and more.
Tourism and Internal Performance Reporting
Understand what is changing over time and what those changes may mean with monthly, quarterly or annual reporting using relevant visitation, spending, accommodation, internal team tracking and other indicators.
Value Of Tourism and Economic Contribution
Communicate tourism’s contribution using solid data driven insights and evidence with research summaries, economic contribution analysis, and polished presentation materials.
Market Segmentation and Targeting
Answer which audiences align with the destination or business, and how to reach them with priority market profiles, interests, media preferences and marketing guidance.
Custom Dashboards
Utilise a custom dashboards to bring important information together and monitor performance with interactive elements, agreed indicators and guidance on interpretation.
Research Interpretation and Advisory Support
Answer who is visiting or buying, where they come from, and how audiences differ with visitor origin summaries, customer profiles, seasonal comparisons and recommendations.
Visitor and Customer Profiles
Learn how to use existing information to answer a specific question with data reviews, findings discussions, recommendations and team training.
You do not need to know which dataset or report to request. Start with the question you need to answer, and we’ll do the rest!
Already have data? Put it to work.
You may already have customer information, visitor reports or access to tourism research, but need support understanding what it means for your organization.
Symphony Tourism Services can help review the information available to you, identify gaps, interpret findings and turn them into recommendations or tools for marketing, planning and reporting.
What others are saying:
“Symphony Tourism Services provided Tourism Ucluelet with essential, high-quality MobileScapes research. The project, which Charnley led with great professionalism, delivered key visitor segmentation profiles and visitation analysis. These insights are already being used to refine our marketing direction, strengthen audience targeting, and inform critical Resort Municipality Initiative (RMI) performance documentation.”
-- Tourism Ucluelet
“Visit Cranbrook has worked with Tourism Symphony on several visitor research projects, and every experience has been excellent. Their team is knowledgeable, professional, and responsive, making it easy to navigate questions and uncover meaningful insights.
The data they've provided has given us a much deeper understanding of our visitors, allowing us to refine our marketing activities, make more informed decisions, and maximize the impact of our marketing budget. Their research has also helped us better understand travel motivators and identify new target markets.
We highly recommend Tourism Symphony to any destination, tourism organization, or business looking to gain better insights of their visitors and make data-driven decisions.”
-- Visit Cranbrook
"The Symphony Tourism Research team has been a pleasure to work with over the past few years. We’ve commissioned several MobileScapes research reports for the Creston area, and have always appreciated the team’s willingness to work closely with us to customise both the data and reporting to meet our specific needs.
Their flexibility, responsiveness, and ability to adapt the research to our local context have made them a valuable partner in helping us better understand visitation to the Creston Valley."
-- Creston Valley Tourism
Easy-to-understand engagement process and cost approach
A clear process, shaped around your needs
We begin with the question you need to answer and the information already available. Together, we agree on the scope, budget, necessary data, deliverables and timing. We then complete the analysis, review the findings with you and discuss how they can inform your next steps. Research can be overwhelming, so our goal is to make the process understandable and manageable every step of the way for you and your team.
Tools & Data Partners
