Tourism focused expertise supported by research, collaboration, and practical experience.
Our Organization
Symphony Tourism Services (Symphony) is a tourism research, marketing, and consulting agency based in Kelowna, British Columbia.
We work with tourism businesses, communities, destination management organizations, governments, and industry partners. Our role is to provide the expertise and capacity clients need to better understand their visitors, communicate with their audiences, manage projects, and plan for the future.
Symphony is a social enterprise of the Thompson Okanagan Tourism Association (TOTA). It was established to make specialized tourism services more accessible to organizations that may not have the required expertise or capacity available internally.
Revenue generated through Symphony helps support TOTA’s nonprofit programs, allowing our work to contribute to the tourism industry beyond the individual projects we deliver.
Our Purpose
Our purpose is to help tourism organizations make informed decisions and successfully implement their priorities.
We achieve this by bringing together research, tourism knowledge, marketing expertise, project management, and strong client relationships. Our projects are designed to produce useful results rather than information or recommendations that are difficult to apply.
We recognize that every destination, organization, and tourism business operates within a different context. Our approach is flexible, and our services can be adapted to the project’s geography, objectives, timeline, budget, and internal capacity.
The Symphony Approach
Understand the Need
We begin by listening. Before recommending a service or data source, we work with the client to understand the question being asked, the intended use of the work, and the decisions it needs to support.
Build the Right Approach
We develop a project scope that reflects the client’s priorities and available resources. This may involve one specialized service or a coordinated combination of research, marketing, and consulting
Work Collaboratively
Clients remain involved throughout the project. Regular communication helps ensure that the work remains relevant and that emerging questions or changing circumstances can be addressed.
Support the Next Step
Our role does not need to end when the report or plan is delivered. Symphony can help present findings, communicate with stakeholders, implement recommendations, manage campaigns, or coordinate the next stage of work
Deliver Practical Results
We present information clearly and connect findings to actions. Depending on the project, the final deliverables may include reports, dashboards, presentations, strategies, marketing materials, implementation plans, or ongoing management support.
Start a Conversation
Have a tourism project, research question, or organizational priority that requires additional support?