Tourism Trends and Marketing Resources

Travel Trends Research

  • Travelyst - The Re-emergence of Travel

    • 2021 Report on trends and changing patterns including consumer attitudes and behaviours, and industry innovation from Travelyst partners - Skyscanner, Booking.com, TripAdvisor, Trip.com.

  • Leger North American Tracker - Labour Shortage Survey Results October 2021

    • Leger asked Canadians and Americans whether they have experienced in-person businesses like restaurants/bars, retail and/or grocery stores being under-staffed, and what they think companies should do about this problem.

  • Expedia Q2 2021 Trend Report 

    • A snapshot of the latest quarterly trends from Expedia Group first-party data and custom research focused on insights on shifting traveler behaviors and attitudes around the world to help travel marketers on their road to recovery.

  • TripAdvisor Trends 2021

    • Data insights from TripAdvisor showing key trends for 2021 such as planning for later in 2021 and beyond, increased interest in domestic travel, and increased time spent in the dreaming/planning phase, all key for marketers to understand behaviours going forward.

  • Booking.com Sustainable Travel Report 2021

    • Provides insights into the increased commitment and interest of travellers in products and destinations that are sustainable and contributing to destination wellbeing. 83% of global travelers think sustainable travel is vital, with 61% saying the pandemic has made them want to travel more sustainably in the future.

  • Google Insights

    • A whole host of tools and insights for the hospitality and tourism industry - from mobility insights from traffic patterns (where people are going more these days) to hotel and destination search trends, and more.

  • Tourism HR Canada - Tourism Employment Tracker

    • Monthly results of the Labour Force Survey (LFS) conducted by Statistics Canada, Tourism HR Canada receives customized LFS tables that track employment and unemployment in the tourism sector and compare it with the overall economy

DMO Resources - Marketing and Destination Stewardship

Destination Canada - Marketing Tips and Tricks

  • Video series designed to help Canadian tourism businesses get the most out of their marketing efforts, reach travellers and remain competitive

Destination Analysts - The Impact of DMO Visitor Guides

  • 2020-2021 Visitor Guide Effectiveness and Readership Study - US & Canada

Funding Futures for DMOs- October 2021

  • Research Study into the Options & Opportunities for New or Enhanced Funding of Tourism & DMOs (Canada and US) in the Recovery from COVID-19 (Miles Partnership, Civitas, Destination Analysts, Tourism Economics supported by Destinations International.

Destinations at Risk: The Invisible Burden of Tourism

  • The rapid growth of tourism in the 21st century is leading to damage in destinations across the world that is largely unreported and frequently not perceived by tourists, putting destinations at risk without effective response - A deep look into the true costs of tourism, holistic planning, risk management and full cost accounting and financing destination management. (2019) Epler Wood International, Cornell Center for Sustainable Global Enterprise, The Travel Foundation - See Destination Management Resources at Travel Foundation’s Research Hub