Through our partnership with the BC Regional Tourism Secretariat and Environics Analytics, Symphony has access to market data for each tourism region. This information is analyzed and designed into easy-to-read formats like for PRIZM and EQ Market Segmentation. If you are looking for information about visitors to your business and the province, you’ve come to the right place.

The Measuring Canadian Travel Patterns research data created by Environics Analytics helps the Canadian travel and tourism industry understand the impact of the worldwide COVID-19 pandemic as it relates to Domestic Overnight Visitors within Canada, its provinces, territories, and tourism regions

As the tourism industry navigates through the global pandemic of COVID-19, the British Columbia Regional Tourism Secretariat (BCRTS) will provide baseline research to support the industry.

As the tourism industry navigates through the global pandemic of COVID-19, the British Columbia Regional Tourism Secretariat (BCRTS) will provide baseline research to support the industry.

Business intelligence and insights are collected from tourism stakeholders in the Thompson Okanagan region; data from our partnership with Environics Analytics; and research through the UN World Tourism Organization, Destination Canada, Destination BC, British Columbia Regional Tourism Secretariat, BC Hotel Association, go2HR, Community DMO Partners, and others.

This Sector Analysis profiles selected demographic and psychographic data within British Columbia as they relate to Destination Canada's Explorer Quotient Traveller Types and Environics Analytics 2021 PRIZM Market Segmentation profiles.

This project has insights to aid in reaching and developing your marketing goals and recovery strategy.